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PRISM creates guide for improving IC readability
For instance, you should write in first-person
The PRISMProject to Review and Improve Study Materialshas developed a quick reference guide for improving readability in informed consent and other research documents.
Here are some sample instructions from the reference guide:
A pdf of the PRISM toolkit is available at http://www.grouphealthresearch.org/capabilities/readability/readability_home.html.