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Following are the mission, vision, and strategic objectives created as part of the business strategy for patient education at the Mayo Clinic in Rochester, MN.
The Section of Patient Education will proactively promote and facilitate the consistent application of outcome-based patient education for Mayo Clinic Rochester health care providers.
Making a difference through patient education!
• Strategic Objectives (per each planning area)
— Proactive Strategies/Clinical Outcomes
1. To have proactive patient education plans established for at least five clinical areas by January 2001.
2. To have at least five new research projects of significance that evaluate patient education outcomes completed or in process by January 2002.
1. To deliver planned print patient education projects within four months of a provider’s request by January 2001.
2. To have rapid, limited support for unplanned provider requests for patient education materials by April 2000.
1. To have implemented an institutionwide policy for the consistent delivery and documentation of patient education by December 2002.
— Flexibility and Accessibility
1. To have patient education materials available on-line to providers by April 2000.
2. To have tested and evaluated at least three new media, technology, or delivery methods for the purpose of increasing flexibility and/or accessibility of patient education by January 2002.
1. To have financial and productivity performance measures (workload indicators) in place for the Section by January 2000. n
For more information about formulating a business strategy, contact:
• Kay M.B. Thiemann, MBA, Administrator, Section of Patient Education, Patient Education Center, Siebens SL, Mayo Clinic, 200 First St. S.W., Rochester, MN 55905. Telephone: (507) 538-1122. E-mail: thiemann.kay@ mayo.edu.
• Michelle Leak, MBA, Chair, Division of Patient Support Services, Administration Mayo MZ, Mayo Clinic, 200 First St. S.W., Rochester, MN 55905. Telephone: (507) 266-0365. E-mail: leak.michelle@ mayo.edu.
Refer to these resources for more information on strategy development:
• Bryson J. Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement. San Francisco: Jossey-Bass Publishers; 1995.
• Herzlinger R. Market-Driven Health Care: Who Wins, Who Loses in the Transformation of America’s Largest Service Industry. Reading, MA: Addison-Wesley Pub-lishing Company; 1997.
• Ohmae K. The Mind of the Strategist: The Art of Japanese Business. New York City: McGraw-Hill; 1982.
• Stevens G. The Strategic Health Care Manager: Mastering Essential Leadership Skills. San Francisco: Jossey-Bass Publishers; 1991.
• Thompson Jr. A., Strickland III A. Strategy Formulation and Implementation: Tasks of the General Manager. Plano, TX: Business Publications; 1986.
• Webster J, Reif W, Bracker J. The manager’s guide to strategic planning tools and techniques. Planning Review 1989; 17(6):4-13. n